Sunday, June 5, 2016

Taiwan Excellence: Increasing Taiwanese Brands' Awareness in the Philippines

Asus is one of my favorite tech brands, and it's just now that I found out that it's from Taiwan! I've never been to the country, but whenever I have friends who go there, they would always rave about the food. I think I'll include Taiwan on my list of countries to visit.

Today's post is business talk! Because if you're gonna be beautiful, make sure to feed your brain as well! :D

Taiwan is very close to the Philippines in terms of location and also with trade relations. It's one of our country's important trading partners. Taiwan is the 4th top import country (with 5.2 billion USD imports) and the 9th top export country (with 2.2 billion USD exports) in the world (based on the 2015
Philippine Statistics Authority data). In line with this, Taiwan Excellence campaign is again rolling out for the third year in the Philippines to further strengthen trading ties between the two countries. This is organized by Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA).

Taiwan Excellence brand partners showcased their products

Taiwan Excellence is the symbol of superiority of products from Taiwan. They will have more exciting and more comprehensive activities in 2016, mostly through experiential activities. This lets Filipino consumers experience how they can enhance their lives and create a truly “Excellent Lifestyle.” This year, Taiwan Excellence will introduce its latest product line-up, all of which capture Taiwan brands’ features that have gained global recognition for their distinct quality and sheer excellence. Some brands include ACER, ASUS, MSI, and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific, and KYMCO for Sports and Leisure products.

(From left) Taiwan External Trade Development Council (TAITRA) Deputy Executive Director of Strategic Marketing Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and celebrity guest Jasmine Curtis-Smith.

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA. 

Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese products. These innovative and high quality products have seen greater acceptance in the market and have become an integral part of the Filipino lifestyle – from appliances that provide convenience in managing households, gadgets that complement hectic schedules, and equipment that makes committing to a healthy goal easier.
Curious? Do visit Taiwan Excellence Experiencing Zones in the following locations to know more about top-notch brands that are proudly from Taiwan!
  • June 3 to 5 in SM Megamall
  • July 8 to 10 in SM Mall of Asia
  • August 19 to 21 in TriNoMa
  • October 21 to 23 in Market! Market!

Visit for more details.


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