Etude House Bubble Hair Coloring in Natural Brown

At last, I used my Etude House Bubble Hair Coloring in Natural Brown! I've been so curious about this product ever since first saw it in store. Having read to much rave reviews about it, I simply had to get it. I went looking for this on their grand sale, but it was always out of stock. Early this month, I saw this in their SM North EDSA The Block store and did not hesitate to get one. It was part of my mini haul for July. This is also Part 2 of my hair makeover (Korean style!). You may read about Part 1 here. :)

Etude House Bubble Hair Coloring is an easy to use hair coloring kit. It contains a pump bottle which dispenses the coloring agent in bubble form for streak-free application.

Instructions were printed on the box (all in Korean though)

This packet contains an instruction leaflet (all in Korean words), a pair of good quality gloves, and a thin plastic cape to protect your clothes from the solution.

Silky Perfumed Treatment

Instructions:

1. Combine the hair coloring packet (labeled #1) in the pump bottle (labeled #2).
2. Tilt the bottle from side to side to mix the solution. Do not shake!
3. Wear the gloves and cape provided in your kit.

This hair coloring kit had a floral, fruity scent (and this made me think that it was mild and gentle for my hair.)

Let's begin!

1. Pump a generous amount on to your gloved hand.
2. Apply the foam evenly to your hair.
3. Massage dye onto your hair.
4. Leave on for 30 minutes.
5. Rinse off with clean water and use the Silky Perfumed Treatment right after.

I like the mousse/foamy texture; the color of the solution stayed white the entire duration of the application.

It's just like putting shampoo on your hair.
(I experienced mild itch on the back of my ears when some foam came into contact with my ears for a few minutes.)

I washed it off after 45 minutes because I thought that the color would not lift on my very black hair. Very bad move. I had heaps of hair fall when I rinsed off the foam. I never read about hair fall in other reviews, so I think it was just me. Next time, (if there will be a next time) I will remove it exactly after 30 minutes. The Silky Perfumed Treatment smelled so nice and worked miracles to the coarse and hard feel of the hair (upon rinsing off the color). I wish they sold this separately.

THE HORROR. :(

Before:



I had long regrowth already due to my last hair coloring treatment last August 2010. I had L'Oreal's INOA Hair Coloring System done on my hair, but the color hardly showed.

After:

This was the result of the Bubble Hair Coloring in natural daylight.

Taken with flash (It looks like the color on the box, don't you think?)

Pros:

• It's very cheap at P378.00.
• One box is more than enough for shoulder-length hair. I should have shared it with my sister, because I had a hard time finishing it.
• The solution had a pleasant scent and it did not sting my eyes at all.
• The results were very visible.

Cons:

• I had mild itching at the back of my ears when it came into contact with the foam.
  
• It was not able to cover some of my white hair strands.
• It's not completely streak-free. The back of my hair was still darker than the front (because of the foam that was more concentrated in front).
• I had so much hair fall. :(

Verdict:
Day 2, when I washed my hair with water and conditioner, I did not have hair fall anymore. Hey, my hair is still in one piece! :D Just don't leave it on for long and follow instructions properly and you'll be fine. For now, I won't repurchase (and I'll give my hair ample time to heal), but if I were to buy another one, I'd get one in Wine Red (yey red hair!). If only I did not have exaggerated hair fall, this would have been a super duper HG hair coloring kit for me.

Price: P378.00
Available in Etude House stores and department store kiosks.

Have you tried this product for yourself? How did it go? :)

Love,
Helen