Tuesday, September 8, 2015

Forever 21 Fall 2015: It’s All About You, Forever You

Forever 21 launches their Fall 2015 collection globally  with the theme "It's All About You, Forever You" - celebrating the uniqueness in all of us.
Photographed by Dan Jackson
Styled by George Cortina

“For the Forever 21 Forever You Fall campaign we paired industry veterans with exciting new faces to reflect the elevated aesthetic of the collection, while keeping the core brand DNA of on-trend attainable fashion that we have become known for.” -Linda Chang, Vice President of Merchandising

The heart of the Fall 2015 Collection is the creative spirit of fashion and how individuality connects us all. Each model in this campaign comes from a different background and has a different story to tell. From Alana Zimmer, who is involved with numerous charitable organizations and volunteers in her spare time; her boyfriend Nick Rea, the self proclaimed outlier and adventure junkie; Baylee and Kelsey Soles, the telepathic identical twins from South Carolina; to Yuri Pleskun, the Russian export with a punk personality. They are all connected through one quality; they are all Forever unique.
The Forever You Collection is largely focused on menswear, along with key trends such as luxe and layered, oversized, boho chic, and textured essentials, personified by three key personalities: The Romantic, The Adventurer, and The Free Spirit. 

The Romantic cozies up in cool knits, elegant layers, and denim.

The Adventurer builds adventure in leathers and plaids that celebrate the rebel inside.

The Free Spirit blends leather and lace with fur and shearling for a classic-cool look.

Whether you love the poetic beauty of a genuine suede jacket styled back with a marled and double-faced knit sweater, prefer to make a fearless statement in a rebel glam shirt in burnout velvet and tapestry, like to be adventurous in a tonal plaid dress with a rainbow faux fur-lined parka, or are drawn to the originality of a camel coat paired back with luxe knits and cool denim, the Forever 21 Fall 2015 Collection celebrates and lets you explore your own uniqueness and what it means to be #ForeverYou.

The Forever 21 Fall 2015 Collection will launch in stores globally and on Forever21.com beginning Friday, September 18, 2015. In the Philippines, Forever 21 stores are located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM Fairview, SM City Clark, and SM Southmall.

Like Forever 21 on Facebook for more information.


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