Sunday, October 28, 2012

Freeway x Botong Francisco for Holiday 2012

Freeway’s Holiday 2012 Collection of National Artist Collectors’ Series celebrates the Philippine’s greatest muralist of all time, Carlos “Botong” V. Francisco. The much anticipated collaboration collection pays tribute to his life and amazing murals and also marks the 100th Grand Anniversary of Botong’s life, who was born in 1912.

Botong was the second Filipino to be hailed as a National Artist in Painting (after Fernando C. Amorsolo).  He was one of the first Filipino modernists who revolutionized art. His great works include Blood Compact, First Mass at Limasawa, The Martyrdom of Rizal, Bayanihan, Magpupukot, Fiesta, Bayanihan sa Bukid, Sandugo, Portrait of Purita, The Invasion of Limahong, Serenade, and Muslim Betrothaland. The famed Nose Flute set an auction record of P27.8 million and is now owned by a private Indonesian collector.


From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings into wearable art. Freeway’s Holiday Collection honoring Botong Francisco consists of beautiful tailored dresses in woven poplins and soft materials like chiffon, a range of casual and corporate tops, plus gift items like accessories, watches, tote bags, and more.

From Left to Right:
Freeway x Botong Extended Sleeve Casual Dress in White (P1,595.00)
Freeway x Botong Bayanihan Sublimation Basic Tee (P1095.75)
 
Freeway x Botong Bayanihan Sublimation Basic Tee (P1095.75)
 
Freeway x Botong Short Sleeve Notch Collar Two-fer Dress in Beige (P1,995.00)

Freeway x Botong Workshirt with Eyelet Collar in White (P1,495.00)
 
Freeway x Botong Extended Sleeve Tunic Top in Black (P1,195.00)
 
Freeway x Botong Sleeveless Shift Dress with Chiffon Overlay in Black (P1,995.00)

Freeway x Botong Short Sleeve A-line Tunic Workshirt (P1,495.00)

Freeway x Botong Racer Back A-line Top (P695.00)

Freeway x Botong Bardot Double Knit Dress in Nude (P1,995.00)

Freeway x Botong Knit Dress with Band in Mustard (P995.00)

Freeway x Botong Sleeveless Color Block Dress with Printed Skirt Overlay in White (P1,995.00)

Freeway x Botong Wide Printed Collar Midi-Dress with Belt in White (P2,095.00)

Freeway x Botong Sleeveless Color Block Dress (P1,795.00)
 
Freeway x Botong Sleeveless Dress with Printed Chiffon Overlay in Navy Blue (P1,995.00)

Freeway x Botong Short Sleeve Notch Collar Two-fer Dress in White (P1,995.00)
 
From Left to Right:
Freeway x Botong Cropped Georgette Top with Smocking in Red (P1,195.00)
Freeway x Botong V-neck Top in White (P995.00)
Freeway x Botong Sleeveless Color Block Dress with Printed Skirt Overlay in Black (P1,995.00)

From Left to Right:
Freeway x Botong Sleeveless Dress with Printed Chiffon Overlay in Red (P1,995.00)
Freeway x Botong Knit Two-fer Dress in Red (P1,895.00)

Freeway x Botong V-neck Top in White (P995.00)
 
Freeway x Botong Wide Printed Collar Midi-Dress with Belt in Red (P2,095.00)
 
From Left to Right:
Freeway x Botong Wide Printed Collar Midi-Dress with Belt in Red (P2,095.00)
Freeway x Botong Sleeveless Dress with Printed Chiffon Overlay in Red (P1,995.00)
Freeway x Botong Knit Two-fer Dress in Red (P1,895.00)
Freeway x Botong Sleeveless Color Block Dress with Printed Skirt Overlay in Black (P1,995.00)
Freeway x Botong Cropped Georgette Top with Smocking in Red (P1,195.00)

The 25-piece collection comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings. An attractive packaging and a biography tag accompanies each item. The collection is available in stores starting this month of October.

To know more about the collection and Botong’s 100th Anniversary celebrations, visit Freeway’s new website http://freewayonline.com.ph/.
Like Freeway Online on Facebook and follow Freeway Online on Twitter to get the freshest updates.
For inquiries and program updates on the Centennial, email Botong100@gmail.com or check out Carlos "Botong' Francisco Centennial on Facebook.

Love,
Helen

7 comments:

  1. I'm glad that they are taking inspiration from works of Botong Francisco. I love his paintings! One of the known national artists in the country. I hope they get inspiration from Joya next! ♥

    ReplyDelete
    Replies
    1. I've also studied about his works way back in college, and they're indeed amazing. Glad that Freeway collaborated with Botong for their holiday collection. Who knows, Joya might be next. :)

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    ReplyDelete
  3. Replies
    1. Super! Fave ko yun red dresses. Arte ko lang. Haha :D

      Delete

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