Freeway Swimwear 2014: Summer Seascapes and Floral Prints

Summer is here!

It’s that time of the year again where we take advantage of the sun’s zealous heat by making it a perfect canvass for thrill and relaxation! What better way to match that summer backdrop than picking the right swim suit that goes perfectly with it?

In order to help you project that alluring island vibe as you bask in sand, salt water, and sun, Freeway has released their new swimwear collection this March!

Freeway Summer Swimwear 2014 Collection boasts its very own Original Prints to complement the hotter months as they come in shades of cool green and blue.

The original designs come in 3 tropical prints: seascape, green flora, and multi-colored stripes perfectly creating a refreshing aura.

Freeway Monokini with Seascape print (P1,395.00)

 

Freeway Monokini with Next Nature Print (P1,395.00)

 

Think: nature and seascapes strategically placed on one-piece maillots, bikinis, bandeau, and tankinis. What’s awesome is that you can reinvent the pieces and mix them up to show your own summer vibe.

Freeway Summer Solid Bikini Top [with bottom] (P1,195.00)
paired with Boyleg Bottom with Next Nature print [with top] (P1,395.00)

 

Another bestseller of Freeway’s swimwear collection is its wide array of underwired bikini tops for that flattering and sexy support. These bikini sets come in bright summer hues to fun prints.

Freeway 2-piece Swimwear with Seascape Print

Lounging about on the beach or at a bar at night? Of course, Freeway makes sure you are attractive all the way! The collection’s matching cover-ups using sheer georgettes to fun stretch zip-up nets will surely make you enjoy that worry-free, all-fun tropical summer indulgence. (Don’t forget to wear a fabulous pair from Janylin to match your get up!)

Visit www.freewayonline.com.ph to view the entire collection or to shop online. It’s easy and reliable! Connect with Freeway thru Facebook (Freeway Online) and follow on Twitter and Instagram @FreewayOnline.

What's your top pick from Freeway Summer Swimwear 2014 Collection? ;)

Love,

Helen

Freeway Holiday Print Galore: Moroccan Patterns & Macro Floral Prints

With the party season in full swing, what to wear?

No worries, as Freeway releases yet another visually arresting collection of Moroccan Patterns and Macro Florals!

If you are up for laid-back catching up with your girlfriends, amp your look with Moroccan patterned pieces! 

It's perfect for the breezy December weather, because of its sultry prints intricately put together to highlight feminine silhouettes.

This collection comes in pops of fresh colors combined with warm and muted ones creating a balanced modern fun feminine look! 

 

Macro florals collection boasts solid shades of blue, green, and red flower patterns in crisp, classic, and tailored cuts which show the smart independent woman!

The lookbook photos are paired with lovely shoes from So! Fab and Janylin.

For more information on Freeway's collections, visit freewayonline.com.ph. You may also Like their Facebook page (facebook.com/freewayonline) or follow them on Twitter and Instagram @FreewayOnline.

Love,

Helen

Freeway Art Bag Design Contest Winners + My New Tote!

Remember my post about Freeway's Art Bag Design Contest, which was launched early this year? Two winners have been chosen to take part in Freeway’s National Artist Collector’s Series for Fall 2013.

The winning designs have been transformed to tote bags and are now available in Freeway stores nationwide. Now you can take a piece of fashionalistic art with you everywhere you go!

"Ang Huling Babaylan" by Christine Sioco

Acrylic Artwork

"Fiestas in the Philippines" by Kevin Roque

Digital Artwork

Last week, I received this beautiful "Fiestas in the Philippines" tote from Freeway. I am loving the tribal feel of this bag. The colors used in this artwork are nice, and this is my current go-to bag for work or for when I go shopping. I love how roomy it is, and how there's no more need to bring with me a separate eco-bag whenever I use this, since it's big enough to fit my purchases. Plus, it comes with a zipper, which is my requirement when it comes to big bags.

You can get your own Freeway Art Bag for just P795.00. Visit your nearest Freeway store today!

Love,

Helen

Freeway Mixed Prints Collection 2013

I'm not the type who loves the rainy season, but looks like it's here to stay (for the next few months, that is). A sunny morning can suddenly turn into a dark and rainy afternoon, but looking dull and dreary is definitely out of the question. Pops of fresh colors and prints may just be the answer to brightening up our look, especially when the weather's not so bright!

When it comes to prints - nothing can be more girly than florals! Freeway is here to brighten up your day with their Mixed Prints Collection for 2013.

Watercolor floral print black twofer workdress with belt (P1,495.00)

Florals are taking over as Freeway brings out a special collection featuring its own exclusive prints exuding the perfect balance of femininity, charm, and allure.

Left: Watercolor floral print sleeveless top (P995.00), White shorts (P495.00), and mustard blazer (P1,495.00)

Right: Watercolor floral print navy blue shift dress (P1,395.00)

It consists of tops and dresses featuring simple silhouettes and styles with stunning prints made out of soft, loose, and flowy material, all with that comfort stretch component.

Left: Mixed prints white long sleeve shirt dress (P1,495.00)

Right: Mixed prints collared red sleeveless top (P1,295.00), Black skinny pants (P1,195.00), and red blazer (P1,695.00)

The prints are comprised of blossoms with a watercolor and painting effect, seemingly comparable to wearing a beautiful collage of roses, tulips, orchids, and more on a canvass.

Left: Mixed prints white halter top (P1,195.00), Red skinny jeans (P1,195.00)

Right: Mixed prints sleeveless top with hemband (P1,195.00), Mustard skinny trousers (P895.00), Red blazer (P1,695.00)

As for the colors, a mixture of sweet colors such as pink, blue, yellow, red, and green are used, very much like the hues you see on a beautiful garden.

 

Left: Watercolor floral print white three fourth loose top (P1,295.00), All over floral print shorts (P795.00)

Center: Watercolor floral print white sleeveless top (P995.00), Blue skinny pants (P895.00)

Right: Watercolor floral print white shift dress (P1,395.00)

As for the footwear, complementing the collection’s soft and feminine theme are lovely shoes from Janylin and Muñiz.

Freeway develops its own prints so that you can own that special item which you can't find anywhere else. No chance of bumping into another person wearing the same print as yours - unless it's also from Freeway, of course! This collection will add sunshine (and lots of flowers) to your wardrobe that can chase away any gloomy day. This collection is definitely something women can wear and style on a day-to-day basis whether at work, a day out with friends, or a romantic date night. Catch this collection at Freeway stores nationwide!

For more information on the latest collections, visit freewayonline.com.ph.

Facebook: Freeway Online

Twitter & Instagram: @FreewayOnline

Love,

Helen

Mid-Year Sale: Ensembles | Freeway | Solo

The much-awaited MIDYEAR SALE of Freeway, Ensembles, and Solo has just started!

Get up to 50-70% off starting June 14. I'll make sure to drop by tomorrow to see if I can get great deals for my office dresses and casual wear. You should too! ;)

Love,

Helen

Summer Sale: Ensembles | Freeway | Solo [March 15-31, 2013]

I'm excited to go to the mall again this weekend, because a lot of my favorite clothing brands are on SALE! Now's the perfect time to stock up on your summer essentials and more.

Get up to 50-70% off on selected items from Freeway, Ensembles, and Solo this March 15-31, 2013. Get items from as low as P99.00 to P599.00 during this super summer sale! Happy shopping!

Love,

Helen

February 2013 COM Winner

I'd like to start off March by making one of my loyal readers smile! I hosted my first Commenter of the Month (COM) giveaway last month, and I loved how you actually shared insights, ideas, and even stories with me. I get excited when I read your comments, and the fact that you took the time and effort to share with me your thoughts makes me really really happy. :D

The winner of my February 2013 COM giveaway is marsiedmartian! Thank you so much for leaving insightful comments on my every single post for the entire month! Hope you will still support Lucky Citrine in the months to come! :)

Do send me an email at helenblas@yahoo.com with your full name, complete shipping address (with zip code), and contact number within 7 days, or another winner will be picked.

Thank you for the love and support, my dear readers! Watch out for another giveaway soon! :)

Love,

Helen 

Freeway Summer 2013 Swimsuit Collection

Even if it has been raining all day, we can't deny that summer is fast approaching! February is almost coming to an end, and we can't help but get excited for our upcoming beach trips! One of my favorite things to do before heading to the beach is swimsuit shopping, and Freeway is here to give us one hot summer with their Summer 2013 Swimsuit Collection.

Freeway Summer 2013 Swimsuit Collection

Freeway's Summer 2013 Swimsuit Collection is about defining a woman’s shape and silhouette. Lines, curves, and cutouts are the key highlights in this collection to emphasize and bring out a sexier and more confident you! Because summer is meant to be fun, the swimsuits come in bold colors such as red, orange, purple, and teal to match the vibrant and colorful feel of summer.

One Piece Exposed Belly Button in Red, Teal, White, and Black (P1,095.00)

Colorblock Piping Maillot in White, Teal, and Black (P1,195.00)

X-front Sporty Top (P595.00)

Colorblock Piping Maillot in White, Teal, and Red (P1,095.00)

Freeway's Summer 2013 collection has a sporty silhouette that enhances and outlines the body. With its range of monokinis, bikinis, and separates, you’ll be looking fabulous and effortlessly sexy while having fun under the sun!

Freeway also has trendy cover-ups, dresses, tops, and bottoms to complete your entire summer ensemble. Make sure to drop by the nearest Freeway store this March for first dibs on their hot summer pieces. Visit www.freewayonline.com.ph to view the entire collection. Connect with Freeway on Facebook, and follow them on Twitter today!

What is your top pick from Freeway's Summer 2013 Swimsuit Collection? Mine is the Colorblock Piping Maillot in White!

Love,

Helen

[CLOSED] Giveaway: February 2013 Commenter of the Month

February 2013 marks Lucky Citrine's 2nd Blog Anniversary. I would like to take the time to thank my readers and the brands that has put their trust to my humble blog. With this, I'm hosting a giveaway that will run for the entire month. This time, it won't be a raffle, but I will reward my February 2013 Commenter of the Month (COM) with a goodie bag from Freeway worth almost P2,000.00!

February 2013 COM Prize: Freeway x Botong Francisco Bag & Watch

These items are from the Freeway x Botong Holiday 2012 Collection. We could all use a stylish new bag and watch that screams Filipino pride!

Freeway x Botong Francisco Small Tote Bag (P595.00)

Freeway x Botong Francisco Watch (P1,195.00)

This COM giveaway starts today and ends on the last day of February. You don't necessarily have to be a follower of my blog to win, but you have to be a Philippine resident. (Sorry for now, international readers. I hope to host an international giveaway soon.) You may leave comments on any of my blog posts. Useful comments and feedbacks on my posts and thought-provoking questions are always welcome. I value consistency - how frequent a reader reads and comments on my posts, but no spam comments please.

I will announce the winner via blog post at the start of March 2013, and the winner will have to send his/her full name, complete shipping address (with zip code), and contact number to helenblas@yahoo.com within 7 days (so I could ship the prize for free), or another winner will be picked.

Good luck! :)

Love,

Helen 

Art Bag Design Contest for Freeway’s National Artist Collector’s Series Fall 2013

This January 2013, Freeway launches its very first Art Bag Design Contest. This competition is the perfect avenue for young creative minds to showcase Filipino talent and fulfill Freeway’s vision to showcase Philippine art and culture through innovative interpretations. Because at Freeway, fashionalism is not just about Philippine fashion - it’s about dedication and commitment.

Let your creative minds and nationalistic heart work together as you create and submit your artwork! The winning designs will be put into production as part of Freeway’s National Artist Collector’s Series Fall 2013 in May together with the featured National Artist which has yet to be revealed. To enter the competition, submit an originally designed artwork that includes the elements of nationalism, Filipino pride, or our country’s art and culture together. It can be digital image, photo of own artwork in different mediums (pen and ink, oil, watercolor, pastel, etc.). All approved submissions will be uploaded on Freeway Online on Facebook for voting (which is 20% of the criteria).

There will be two grand winners who will not only receive the satisfaction of seeing their artworks with their names on the hangtags in Freeway stores as part of the National Artist Collector’s Series Fall 2013, but each of the winning designer will also receive a 16GB iPad Mini and Php 10,000 worth of Freeway gift certificates.

Contest period starts January 1 to February 28, 2013. Submission of entries will be accepted only until February 15, 2013. Voting starts January 1 to February 28, 2013. See full mechanics and download application form at freewayonline.com.ph.

Visit Freeway's website and Facebook page to learn more about Freeway’s Bag Design Competition. Join and be part of the historic National Artist Collector’s Series!

Love,

Helen

Year End Sale: Ensembles | Freeway | Solo

Our fave clothing brands Freeway, Solo, and Ensembles will be having a year end sale starting December 17, 2012 - just in time for those last-minute Christmas shopping!

 

Get up to 30%-50% off on selected regular items. Make sure to mark your calendars and visit these stores on your next mall trip. Happy shopping!

Love,
Helen

Freeway x Botong Francisco for Holiday 2012

Freeway’s Holiday 2012 Collection of National Artist Collectors’ Series celebrates the Philippine’s greatest muralist of all time, Carlos “Botong” V. Francisco. The much anticipated collaboration collection pays tribute to his life and amazing murals and also marks the 100th Grand Anniversary of Botong’s life, who was born in 1912.

Botong was the second Filipino to be hailed as a National Artist in Painting (after Fernando C. Amorsolo).  He was one of the first Filipino modernists who revolutionized art. His great works include Blood Compact, First Mass at Limasawa, The Martyrdom of Rizal, Bayanihan, Magpupukot, Fiesta, Bayanihan sa Bukid, Sandugo, Portrait of Purita, The Invasion of Limahong, Serenade, and Muslim Betrothaland. The famed Nose Flute set an auction record of P27.8 million and is now owned by a private Indonesian collector.

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings into wearable art. Freeway’s Holiday Collection honoring Botong Francisco consists of beautiful tailored dresses in woven poplins and soft materials like chiffon, a range of casual and corporate tops, plus gift items like accessories, watches, tote bags, and more.

From Left to Right:

Freeway x Botong Extended Sleeve Casual Dress in White (P1,595.00)

Freeway x Botong Bayanihan Sublimation Basic Tee (P1095.75)
 

Freeway x Botong Bayanihan Sublimation Basic Tee (P1095.75)
 

Freeway x Botong Short Sleeve Notch Collar Two-fer Dress in Beige (P1,995.00)

Freeway x Botong Workshirt with Eyelet Collar in White (P1,495.00)
 

Freeway x Botong Extended Sleeve Tunic Top in Black (P1,195.00)
 

Freeway x Botong Sleeveless Shift Dress with Chiffon Overlay in Black (P1,995.00)

Freeway x Botong Short Sleeve A-line Tunic Workshirt (P1,495.00)

Freeway x Botong Racer Back A-line Top (P695.00)

Freeway x Botong Bardot Double Knit Dress in Nude (P1,995.00)

Freeway x Botong Knit Dress with Band in Mustard (P995.00)

Freeway x Botong Sleeveless Color Block Dress with Printed Skirt Overlay in White (P1,995.00)

Freeway x Botong Wide Printed Collar Midi-Dress with Belt in White (P2,095.00)

Freeway x Botong Sleeveless Color Block Dress (P1,795.00)
 

Freeway x Botong Sleeveless Dress with Printed Chiffon Overlay in Navy Blue (P1,995.00)

Freeway x Botong Short Sleeve Notch Collar Two-fer Dress in White (P1,995.00)
 

From Left to Right:

Freeway x Botong Cropped Georgette Top with Smocking in Red (P1,195.00)

Freeway x Botong V-neck Top in White (P995.00)

Freeway x Botong Sleeveless Color Block Dress with Printed Skirt Overlay in Black (P1,995.00)

From Left to Right:

Freeway x Botong Sleeveless Dress with Printed Chiffon Overlay in Red (P1,995.00)

Freeway x Botong Knit Two-fer Dress in Red (P1,895.00)

Freeway x Botong V-neck Top in White (P995.00)
 

Freeway x Botong Wide Printed Collar Midi-Dress with Belt in Red (P2,095.00)
 

From Left to Right:

Freeway x Botong Wide Printed Collar Midi-Dress with Belt in Red (P2,095.00)

Freeway x Botong Sleeveless Dress with Printed Chiffon Overlay in Red (P1,995.00)

Freeway x Botong Knit Two-fer Dress in Red (P1,895.00)

Freeway x Botong Sleeveless Color Block Dress with Printed Skirt Overlay in Black (P1,995.00)

Freeway x Botong Cropped Georgette Top with Smocking in Red (P1,195.00)

The 25-piece collection comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings. An attractive packaging and a biography tag accompanies each item. The collection is available in stores starting this month of October.

To know more about the collection and Botong’s 100th Anniversary celebrations, visit Freeway’s new website http://freewayonline.com.ph/.

Like Freeway Online on Facebook and follow Freeway Online on Twitter to get the freshest updates.

For inquiries and program updates on the Centennial, email Botong100@gmail.com or check out Carlos "Botong' Francisco Centennial on Facebook.

Love,

Helen