Sunday, June 10, 2012

Freeway x Levi Celerio for NACS Fall 2012

Freeway gives us a fashionable way to celebrate Independence Day with their latest National Artist Collectors' Series featuring Levi Celerio, National Artist for Music.

Levi Celerio was a composer and a song writer. I remember studying and listening his works in our college literature class. Some of us might have even sung his songs before without knowing it! He composed songs such as Sa Ugoy ng Duyan, Saan Ka Man Naroroon, Ikaw ang Mahal Ko, Ang Daigdig Ko’y Ikaw, Ang Pipit, and O Maliwanag na Buwan. He is best recognized as a record holder in the Guinness Book of World Record as the only man who could play music using a leaf!

Since music is one of my favorite forms of art (the other one being literature), I greatly admire Freeway as they once again makes Fashionalism hip and relevant for the younger generation.

The Levi Celerio collection features beautiful modern tailored dresses, sublimation print graphic tees, woven tops in chiffons and poplins, sexy printed knit mini dresses, and accessories printed with words and lyrics from some of his most famous works.

Asia's Queen of Songs, Pilita Corrales, was also there to serenade us with songs written by Levi Celerio. She had the opportunity to work with Levi Celerio in the past, and she raved about how fast he could compose a song, finished in a few minutes! That's what you call genuine talent.

Giselle Tongi hosted the event, while Levi Celerio's daughter and sons were there to give us personal insights about their Dad. I agreed with them on the fact that there is no other person with the likes of Levi Celerio, because each of us holds our own set of talents.


And finally, I got to meet pretty Dian from Freeway after exchanging countless emails in the past. :)

Here are more pieces from this fashionalistic collection:

This was the Mini Harmonica Necklace that I got to take home during the event. Now I can bring a piece of art and music with me anywhere. (Plus, the harmonica really works!)

The Freeway x Levi Celerio National Artist Collectors' Series Collection is already available in Freeway stores since June 5, 2012. Now you can not only sing his songs, but you can wear them too!



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