Tuesday, October 22, 2013

[CLOSED] Lucky Citrine x L'Oreal Professionel Wear Your Color Proud Giveaway

[10/25/2013] UPDATE: Wear Your Color Proud Giveaway winner announcement here.

Different kinds of Filipinas come in varying skin colors. While most of us are born with jet black hair, it has been found that warm shades of chocolate browns look equally stunning on Filipinas. (Hint: Shades of brown can even soften the look of our facial features and make us look more youthful!) With this, it is crucial that we get the right shade of brown for our skin tone. This season, it's all about beautiful, natural looking hair - no reds or blondes - but never boring!

"One shade fits all" is not applicable when it comes to hair coloring, as the type of brown hair that looks good on a Mestiza may not necessarily work for a Chinita or Morena. With this in mind, L'Oreal Professionel launches the Wear Your Color Proud Campaign.

The campaign aims to create a discussion between the hairstylists and their clients on what color would go best with any Filipina skin tone. An integral part of this campaign is the Color Consultation Diagnosis Guide and Training to aid both the hairstylists and their clients based on the latter’s skin tone as well as a clear understanding of L’Oreal Professionnel’s color brands for the clients’ preference. With a reliable education tool and guided consultation and diagnosis with the hairstylist, the Filipina client is now given the power to properly choose the hair color that will suit her best, allowing her to have informed control over the hair color she wants to achieve. This collaborative effort will also make the client feel more comfortable over her decision, giving her a boost of confidence and satisfaction.

For this campaign, L’Oreal Professionnel has partnered with the Professional Models Association of the Philippines (PMAP). With a healthy mix of different kinds of Filipinas in its roster of talents, PMAP is the perfect partner to represent the campaign. Now, any mestiza, morena or chinita can achieve the hair color she wants by working closely with her hairstylist in selecting the right shade that suits and exhibits her skin tone best. 

To be able to execute this grand partnership in a sensational manner it truly deserves, L’Oreal Professionnel mounted a beauty and fashion shoot with non-other than Photographer Sara Black and Fashion Designer and Project Runway Philippines alumna Milka Quin. Together, the team was able to elegantly express the message the campaign aims to convey – that every Filipina - mestiza, morena, or chinita - can now be be prouder by having the most ideal hair color for her.



Now, it is your chance to get the hair color that will suit your skin tone best! L’Oreal Professionnel is holding the Wear Your Color Proud Week where women are invited to get the hair color that will truly bring out the best in them and will make them prouder. This November 11 to 15, we are offering a special promotion: For every hair color service that one person will avail, get another hair color service for a friend absolutely FREE!

This will be available in the partner salons of L’Oreal Professionnel: Bench Fix Salon, Bang’s Tony & Jackey, Henri Calayag Salon, Philippe Tordjman Le Salon, and Regine’s.

Get the best hair color for your skin tone by availing of this exclusive offer during the Wear Your Color Proud Week. But before this, I'll be one of the firsts to be part of this color movement and I'm giving away the slot for my +1! This event will happen on October 27, 2013, Sunday, 11:00AM at Tony & Jackey SM North EDSA Annex.

To make it different, this time it's going to be a Facebook giveaway!

1. Like @Lucky Citrine on Facebook.
2. Follow @LOrealProPH on Facebook, Instagram and Twitter.
3. Like and share THIS poster publicly, and caption "I wanna be part of the 5000 Filipinas to Wear Their Color Proud!"
4.Tag @Lucky Citrine, @LorealProPh and #wearyourcolorproud
5. I will announce the winner on my Facebook page on Friday, October 25, 2013.

To know more about L’Oreal Professionnel Steampod and its #WearYourColorProud campaign, visit:


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