#IAmSMWoman Driven Fashion Walk

SM Woman transformed SM Makati's third floor into a giant runway last Wednesday night! I was most excited since I pass by SM Makati on my way home from school during weekdays, and occasionally browse their new lines and collections. I was invited to the Day 2 (out of the 3 shows), which was the Driven Fashion Walk featuring classic and trendy pieces perfect for the career woman!

Prior to the fashion show, I was asked to take part in the creative styling and personalized shopping activity. I was nervous since I'm not the best when it comes to styling clothes, but SM Woman made it easy and not to mention fun!

I was given an hour to shop for a complete outfit. I shopped at GTW by SM Woman because I love their clothes!

Their size S is usually the perfect fit for my petite frame, and this dress I wore to the event was also from GTW.

Outfit: COMPLETE! :D

Clothes from SM Woman | Shoes from Parisian | Jewelry from SM Accessories

Here's what I came up with! I'm happy with this minimalist look; it's now I usually dress, only fancier. Plus, it goes really well with the Driven theme.

With my seatmate Ruthilicious, whom I've seen for the third time this week! :D

The event also launched the brand’s I Am SM Woman campaign that celebrates womanhood in all its forms. It puts the focus on SM Woman’s enormous mix of fashion-forward and minimalist pieces and its various lines, offering day to night pieces for every woman.

SM Woman makes it easy for anyone to look stylish all the time by bringing together The SM Store’s trademark collection of private labels under one name. It currently houses nine categories, offering something for every modern woman in all stages of her life — SM Woman Career, SM Woman Fashion, SM Woman Prima, SM Woman Denim/Casuals, SM Woman Sleep and Lounge, SM Woman Active, Coco Cabana by SM Woman, Gigi Amore by SM Woman, and SM Woman Plus. 

Now time for the Driven Fashion Walk! Here are some of the highlights from the show. I personally love the pieces; everything is classy and fresh! Most of the items in my closet are in black and white, with a couple of solid colored pieces, so this show was a visual treat for me, letting me in on what items I could add to my wardrobe!

Think you know what SM Woman is all about? Think again.

SM Woman has reached unprecedented heights as a fashion brand that seeks to make stylish clothing more accessible for every woman. From the quality of its materials to the range of sizes it offers, its classic designs to trendy ones, and flattering cuts that ensure a perfect fit every time – the brand spared no expense at redefining an all-new style with a bevy of exciting, fresh offerings. SM Woman now caters to every woman in a way that it never has before – from day to night, every season, and every occasion.

After the show was a shopping party, where shoppers got up to 50% off (from 7:00PM to 9:00PM) on great selections. Of course, I had to go back and shop some more! What a fun night it was. ♥ 

Thank you for having me, SM Woman & ARC PR!

Facebook: SM Woman

Instagram: @smwoman

Twitter: @_smwoman

Love,
Helen

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The New SM Woman

Meet the New SM Woman and the all the lines to love under it!

Gone are the days when skinny was the ideal body type; modern women are already challenging the standards for the perfect body type. Leading this charge, SM Woman champions a body-positive cause by providing the most diverse range of fashion for women of every size, every age and every style. 

Be fearless; be daring, be SM Woman.

This is the message brought to us this year, having set the tone earlier with its Dare to Denim campaign that encourages all women to love their bodies and be confident in their own skin.

SM Woman ambassador Melania Solano shares, “I love the fact that different kinds of Filipina women with different body types were chosen for a campaign. It’s great to get behind a socially responsible message.”

Following through on this, SM Woman launched the Dare to Denim nationwide caravan to spread the word on body positivity, rousing an overwhelming response from women all over the Philippines.

Plus size model and life coach, Kimi Lu, emphasizes on the power of this message by saying, “It could be life changing to feel accepted as it promotes equality for each person.” And just like that, SM Woman breaks down the limitations of body standards.

As we ring in the holidays, SM Woman has the quintessential pieces for the savvy stylista who wants to be on-trend while staying smart about money. With items starting at P799, you don't need to break the bank to look chic this season.



SM Woman Plus gives plus women a breadth of choices for the party months. Plus women can have their fill of fun, flirty dresses, chic career gear and denim and knit classics with sizes ranging up to 5L. Find current and trendy pieces in bold hues because who says you have to hide in black? There are also forgiving cuts to flatter every plus-sized body type.

Shop at SM Woman Career and walk out looking ready for that promotion. Pick up fashionable work wear, perfect for the woman who needs to look great and graceful under pressure.

Now with a more luxe spin for the woman who’s made it in her career and personal life, SM Woman Prima offers polished looking pieces that are deserving of a sophisticated life. With beautiful dresses that are cut forgivingly and easy separates that are made of quality fabric, Prima is the line for the woman who has excellent taste.

Because there is no such thing as an off-day, remain fashionably current with SM Woman Casual and SM Woman GTW even when you're dressed down during chill weekends for that effortlessly chic look!


SM Woman makes it easy for women to look great. Each fashion-forward piece is chosen for the Filipina, by a Filipina. Invest in ever-posh styles that always spell out, “I have arrived,” no matter what the occasion. With the options available, every woman can look their best every single day; be confident and spot-on with the latest trends whether it’s to make a good first impression at a job interview, or to glam up for a night out, or to polish a casual look. There is a fashionable piece folded on the racks or elegantly draped on a mannequin for every woman, fitting to complement a variety of body shapes and to enhance the Filipina’s skin tones.
 
Facebook: SM Woman
Instagram: @smwoman
#daretodenim #SMWoman

Love,
Helen