#CreamSilkTransformations: Spotlight on the #ModernFilipina

I'm so excited to share with you my first event of the year! :D

I've posted a teaser about the #CreamSilkTransformations fair before, and now I'll share with you all what happened during the event held last Saturday at the World Trade Center Tent.

Cream Silk has always been known for helping women go #BeyondBeautiful. This year, Cream Silk inspires the #ModernFilipina in their journeys of transformation to become the best versions of themselves.

During the event, I got to bond with fellow Modern Filipinas, Erika, Liz, and Gen-zel! (Do drop by their fabulous beauty blogs as well!)

Cream Silk Transformations was an afternoon to remember, because it was dedicated to women who have constantly challenged themselves from being good to great. In this event, Cream Silk collaborated with the country’s top magazines (Cosmopolitan, Meg, MEGA, Metro, Preview, and Yes!) to empower the event attendees and equip them with everything they need as they kick off their own transformations. There were workshops and talks, and each activity featured different kinds of transformation - from beauty and fashion makeovers to unleashing one’s inner potential.

The first booth we stumbled across was from Meg. We got curious with all the face charts on display and it looked fun so we all gave it a try. I've seen makeup artists play with these a lot, but it's my first time to try one! This is how I do my everyday makeup: neutral eyes and bold lips. Erika then sketched my hair! :D

When we were done, the Meg team surprised each one of us with a copy of Meg's latest issue and a complete BYS makeup kit! :o WOW! (Thank you so much!)

We then dropped by the Mega booth after for a fashion talk about accessories. Some of the audience participated during the activity, and we all learned more about fashion afterwards.

Mega treated us to a copy of their magazine, plus deluxe samples from L'Occitane!

Cosmopolitan hosted a beauty talk with their beauty editor Merm. Liz and I had cosmos! :>

At the Cream Silk lounge, guests completed the experience through hair transformations. To demonstrate that only Cream Silk can transform any hair problem to beyond beautiful hair, experts assessed hair needs and recommended the best styles to highlight assets.

Then, guests had their hair done in their style of choice to experience their very own Cream Silk transformation.

Since we were waiting for the grand finale of the event, might as well have our hair done. Liz and I waited over an hour for this because of the long line.

Finally! I chose the "World Class Waves" style, but since I had naturally wavy hair to begin with, the stylist didn't use a curling iron on me anymore. The result looked more like a "Beyond Beautiful Blowout".

Hello Liz! I LOVED your hairstyle! :D She wanted a tousled look but got a curly do instead. Baliktad kami. Haha!

The grand finale of the event was the first ever live cover shoot to unveil the new roster of Cream Silk Modern Filipinas. Cream Silk and the top magazines styled and photographed the newest endorsers on stage, in front of event attendees.

Heart Evangelista for Mega

Julie Anne San Jose for Meg

Yassi Pressman for Cosmpolitan

Nadine Lustre for Metro

Coleen Garcia for Preview

Rachelle Ann Go for Yes!

 

Photo Credit: Ria

All these Modern Filipinas have embarked on their own journeys of transformations and will be on the covers of the publications’ March issues.

 

To add to the already impressive line up, Cream Silk also welcomed home Pia Wurtzbach, on her first Philippine appearance as Ms. Universe! Pia epitomizes the most inspiring transformation of the Modern Filipina yet, set to conquer the universe. With a beauty that inspires, and the determination to realize her dreams, she has come back to make her positive mark in the world, taking her well deserved walk at Cream Silk’s event.

Thanks for having me, Cream Silk Philippines & Bridges PR!

Join Cream Silk and these Modern Filipinas in inspiring and empowering others to experience their own transformations. Share your own experience on social media by posting “One of my #CreamSilkTranformations in 2016 is to ___________.”

Like Cream Silk Philippines on Facebook for more information.

Love,
Helen

Let's keep in touch!

Lucky Citrine on Facebook
Lucky Citrine on Instagram

#ModernFilipina, YOU are Invited to the #CreamSilkTransformations Fair!

New year marks new beginnings. A lot of us take this moment to improve - to become the best versions of ourselves. Gone are the days where Maria Clara exemplified the ideal woman. Yes, she is feminine and meek, but now the Modern Filipina is more empowered. She is able to find ways to go beyond beautiful, and transform herself for the better to become the woman she aspires to be. The Modern Filipina is worth admiring; she is fearless and determined to turn her dreams into reality and make a positive influence in the world.

Cream Silk, the number one hair brand in the Philippines, together with the Philippines’ top magazines (MEGA, Preview, Metro, Meg, Yes, and Cosmopolitan), invites you to join and witness the Cream Silk Transformations: Spotlight on the Modern Filipina, a glamorous, empowering, and inspiring activity-filled event this coming January 23, 2016, at the World Trade Center tent.

This is a one-day affair wherein attendees will be able to explore the whole venue, attend a variety of workshops presented by their favorite magazines, and experience their own hair transformations at Cream Silk’s special booth.
 

Cream Silk believes that every woman can transform herself and unleash her beauty and be the woman she aims to be. The event’s workshops aim to empower the Filipina and equip them with confidence to maximize their assets. Just like how Cream Silk has been designed for the Filipina, to transform any hair into beyond beautiful hair, enabling them to conquer more. Topics include fashion, beauty, confidence building, and hair care, and I personally love attending these kinds of workshops!

Cream Silk will also be introducing a strong lineup of Modern Filipinas, women who embody the traits and characteristics of the Modern Filipina to serve as inspiration, each being on the verge of their own transformations.

For the first time ever, the no. 1 hair brand in the Philippines and the top magazines, bring you the first ever live cover shoot experience. Event attendees will get to witness the transformations of the new generation of Modern Filipinas, who will surely make their mark this 2016.

At the Cream Silk Transformations Fair, you will head out transformed with beauty and confidence to inspire, create, and make a mark in the world. Doors open at 2 PM.

Like Cream Silk Philippines on Facebook for more information on how to win special invites to this event. See you there!

Love,

Helen

Let's keep in touch!

Lucky Citrine on Facebook
Lucky Citrine on Instagram