#CreamSilkTransformations: Spotlight on the #ModernFilipina

I'm so excited to share with you my first event of the year! :D

I've posted a teaser about the #CreamSilkTransformations fair before, and now I'll share with you all what happened during the event held last Saturday at the World Trade Center Tent.

Cream Silk has always been known for helping women go #BeyondBeautiful. This year, Cream Silk inspires the #ModernFilipina in their journeys of transformation to become the best versions of themselves.

During the event, I got to bond with fellow Modern Filipinas, Erika, Liz, and Gen-zel! (Do drop by their fabulous beauty blogs as well!)

Cream Silk Transformations was an afternoon to remember, because it was dedicated to women who have constantly challenged themselves from being good to great. In this event, Cream Silk collaborated with the country’s top magazines (Cosmopolitan, Meg, MEGA, Metro, Preview, and Yes!) to empower the event attendees and equip them with everything they need as they kick off their own transformations. There were workshops and talks, and each activity featured different kinds of transformation - from beauty and fashion makeovers to unleashing one’s inner potential.

The first booth we stumbled across was from Meg. We got curious with all the face charts on display and it looked fun so we all gave it a try. I've seen makeup artists play with these a lot, but it's my first time to try one! This is how I do my everyday makeup: neutral eyes and bold lips. Erika then sketched my hair! :D

When we were done, the Meg team surprised each one of us with a copy of Meg's latest issue and a complete BYS makeup kit! :o WOW! (Thank you so much!)

We then dropped by the Mega booth after for a fashion talk about accessories. Some of the audience participated during the activity, and we all learned more about fashion afterwards.

Mega treated us to a copy of their magazine, plus deluxe samples from L'Occitane!

Cosmopolitan hosted a beauty talk with their beauty editor Merm. Liz and I had cosmos! :>

At the Cream Silk lounge, guests completed the experience through hair transformations. To demonstrate that only Cream Silk can transform any hair problem to beyond beautiful hair, experts assessed hair needs and recommended the best styles to highlight assets.

Then, guests had their hair done in their style of choice to experience their very own Cream Silk transformation.

Since we were waiting for the grand finale of the event, might as well have our hair done. Liz and I waited over an hour for this because of the long line.

Finally! I chose the "World Class Waves" style, but since I had naturally wavy hair to begin with, the stylist didn't use a curling iron on me anymore. The result looked more like a "Beyond Beautiful Blowout".

Hello Liz! I LOVED your hairstyle! :D She wanted a tousled look but got a curly do instead. Baliktad kami. Haha!

The grand finale of the event was the first ever live cover shoot to unveil the new roster of Cream Silk Modern Filipinas. Cream Silk and the top magazines styled and photographed the newest endorsers on stage, in front of event attendees.

Heart Evangelista for Mega

Julie Anne San Jose for Meg

Yassi Pressman for Cosmpolitan

Nadine Lustre for Metro

Coleen Garcia for Preview

Rachelle Ann Go for Yes!

 

Photo Credit: Ria

All these Modern Filipinas have embarked on their own journeys of transformations and will be on the covers of the publications’ March issues.

 

To add to the already impressive line up, Cream Silk also welcomed home Pia Wurtzbach, on her first Philippine appearance as Ms. Universe! Pia epitomizes the most inspiring transformation of the Modern Filipina yet, set to conquer the universe. With a beauty that inspires, and the determination to realize her dreams, she has come back to make her positive mark in the world, taking her well deserved walk at Cream Silk’s event.

Thanks for having me, Cream Silk Philippines & Bridges PR!

Join Cream Silk and these Modern Filipinas in inspiring and empowering others to experience their own transformations. Share your own experience on social media by posting “One of my #CreamSilkTranformations in 2016 is to ___________.”

Like Cream Silk Philippines on Facebook for more information.

Love,
Helen

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