Wednesday, March 19, 2014

Camaïeu Opens at SM Mega Fashion Hall

The French word Camaïeu means "assorted tones" in English.

Bringing more color, options, and excitement to the local retail scene, French fashion brand Camaïeu opens its second store here in the Philippines, located at SM Mega Fashion Hall.

Upon gaining much success in France - a country that has always been synonymous with all things fashionable, Camaïeu has aggressively expanded to other countries in Europe, the Middle East as well as Asia, which has been well received by shoppers.

Already with 1,068 stores worldwide (632 in its native France), Camaïeu is already available in 20 countries namely - France, Italy, Spain, Poland, Czech Republic, Slovakia, Belgium, Luxembourg, Hungary, Romania, Russia, Saudi Arabia, Bahrain, United Arab Emirates, Kuwait, Qatar, Morrocco, Switzerland, Indonesia, and Kazakhstan. Now, Camaïeu is happy to finally add the Philippines to its extensive global network.

Since its creation in 1984, Camaïeu has made it its mission to offer women with better variety in terms of dressing up through fun, wearable, everyday pieces.

Shopping is much more enjoyable when we get to enjoy the latest fashions guilt-free as the brand presents on-trend pieces that are of high quality but still at an affordable price.

Enjoy browsing through the racks of tops, bottoms, dresses, and other one pieces as well as outerwear that are inspired from the latest global trends.

The brand’s first store opened in Roubaix, where its headquarters is currently located. Roubaix is known as one of the most competitive textile regions in France, enabling the brand to provide better priced, yet high-quality items.

Camaïeu, which means “assorted tones” in English, is in reference to the creative impulse that fuels the brand.

It seamlessly links product design with a wide assortment of colors, giving it a fashionable edge among other retailers.

It also makes it easy for consumers to create a ‘fashionable mix’; blending clothes of different hues and textures or pair prints with plains.

Styling possibilities seem endless with the addition of trendy accessories, bags, scarves, and shoes.

Camaïeu is excited to present its vibrant Spring/Summer collection which is filled with all the summer must haves that fashionistas would love to be stocking up on this season.

During the launch, bloggers were divided into 3 teams that would come up with outfits according to 3 themes (Aztec, Knits, and Denim) within 15 minutes.

I was part of the Knits team, so here's what I came up with!

Here are the rest of our outfits:

Aztec Team

Knits Team

Denim Team

Everyone had fun during the activity, since there were so many colorful and fashionable choices on the racks. Prices of the clothes there I think are at par with that of Promod, but I spied a couple of sale items too, like accessories for as low as P200.00, and tops for as low as P400.00! (The sale junkie within me is planning to go back to Camaïeu soon!)

Camaïeu: The #1 French fashion wear for women

Visit Camaïeu at the newly-opened Megamall Fashion Hall and at the Shangri-La East Wing. Soon to open in Ayala Terraces Fairview and SM BF Paranaque. Like Camaïeu Philippines on Facebook for more information.



  1. Replies
    1. Me too! Though I don't think I can pull it off when I'm out. Haha :D

  2. likey ko yung top mo and yung mga long sleeves

  3. likey ko yung top mo ang yung mga long sleeves. :D


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