Sunday, June 30, 2013

Syoss Hair Affair

Who wouldn't love to achieve salon-beautiful hair at the comforts of their own home? You may have noticed the brand Syoss on the supermarket shelves for quite some time already, so now let's take some time to get to know more about the brand.

Most women desire 2 things when it comes to hair products: quality and affordability. These are exactly what Syoss offers. Co-developed and tested by top Japanese hairdressers and stylists, its formula is most suitable for Asian hair.

Last week, I attended the Watsons Hair Affair event featuring Syoss. The event was hosted by Ms. Gelli Victor. It was a night of hair appreciation and education, as we were given tips on how to care for and how to style our hair.

Bloggers Cheyser, Martha, and Seph shared their Syoss hair makeover experience with the audience.

Mr. Xylem Thomson, Brand Manager of Henkel Philippines, shared with us the different product offerings of Syoss.

Syoss is a renowned Japanese hair beauty brand established in Japan 36 years ago. Available in more than 50 countries, Syoss has increased its global presence, especially in Europe and Asia, during the past two years. Syoss is the first and only hair care brand in the Philippines that offers professional performance across the three categories of hair: care, color, and styling.

Syoss shampoo and conditioner come in three variants: Repair Therapy, Moisture Intensive Care, and Anti-Dandruff Control. Containing a specially formulated hair care technology called Pro-Cellium Keratin, the Syoss hair care range addresses the most common hair dilemmas of women.

Repair Therapy is designed to repair heavily damaged, stressed, colored or permed hair.

Moisture Intensive Care is formulated to moisturize dry, frizzy and brittle hair.

Anti-Dandruff Control is made to fight dandruff from the first application while providing smoothness to the hair.

Syoss shampoo and conditioner products are affordably priced at P4.50 (10ml), P48.00 (100ml), P90.00 (190ml), and P175.00 (400ml).

The Syoss Hair Coloration range is composed of the following shades: Black, Dark Brown, Chocolate Brown, Dark Mocha, Medium Brown, Dark Ruby Red, Medium Ash Blonde, and Extra Light Ash Blonde

Each box of Syoss Permanent Coloration is priced affordably at P330.00.

Syoss hair styling products make it easy to achieve professional-looking hairstyles without going to the salon. 

The Straight and Shine jelly (P180.00/150ml) and wax (P170.00/85g) make hair manageable, sleek and smooth up to the tips.

Curl Control whip (P225.00/150ml) and cream (P120.00/85g) give defined, long-lasting curls, full of perfect bounce and smoothness.

Strong Hold gel (P198.00/150ml) and wax (P215.00/85g) provide mega-strong hold to achieve individual looks easily.   

A live hairstyling demo was also shown to us by awesome and talented hairstylist, Mycke Arcano. He made is seem so easy to achieve the "out of the bed" hairstyle, and gave us useful tips on how to achieve it in just 10 minutes!

If you have a curling iron (or even a straightening iron), you can achieve the tousled, wavy-haired look at home.

You need to divide your hair into 2 main sections (left and right), and from each section, curl 4 sections of your hair outwards (away from your face). It has to be outwards, not inwards (since this will give you face-framing curls instead).

The initial outcome may look like "Goldilocks" curls, but that's okay. You'll just need to run your freshly curled hair over a paddle brush once, and it results to this! Gorgeous right? Don't forget to set with hair spray so the curls won't drop by midday.

For a nighttime look, he did a simple updo wherein you'll just have to twist your hair into something like a ponytail, then roll it into a bun. No need for hair ties here - just secure the bun with a minimum of 8 bobby pins, but you can add more if you like.

The hair trend now is leaning more towards the tousled/teased and intentionally messed up look, so don't worry if your hair doesn't look all perfect. Imperfections make it more interesting!

Syoss is available at all leading supermarkets, department stores, drugstores and groceries nationwide.

Among all the Syoss products, I find their Curl Control hairstyling range and the Dark Ruby Red shade from their hair coloration range most interesting. I'd love to know, have you tried out any of Syoss products?


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