Cream Silk Fresh Hydration

The best beauty innovations for me are products that promise up to 24-hour hydration while having the lightest, loveliest texture. An example is the moisturizer I reviewed yesterday, Althea's Fixer Cream. As for the hair, Cream Silk's newest variant FRESH HYDRATION, is designed specifically to combat summer-dryness. (Bye bye, amoy araw!)
 

I actually saw this in the department store earlier this month and was drawn to it since the packaging looks bright and cool. I'm all for products that can give me a fresh feeling, since it gets really hot and humid here in the Philippines.

To be honest, I have no patience with heavy conditioners. I'd rather skip them and just use shampoo alone. I'm currently using Zenutrients Strengthening Gugo Shampoo for my thinning hair, but sometimes my hair feels rough/hard when I rinse it, so I paired it with Cream Silk Fresh Hydration Conditioner for a softer finish. I immediately felt the difference as I washed it off - super soft and not greasy at all! It smells and feels fresh, and it takes longer for my scalp to start feeling oily.
 

This variant just launched this month and is limited edition. HUHU 😭 Based on its performance vs our forever summer weather, Cream Silk should make this variant part of their permanent range. 👍

Price: P109 for 170mL

*also available in a big 340mL tube

Have you tried Cream Silk Fresh Hydration? 💙

Love,

Helen

Let's keep in touch!

For quick updates or any questions, just message me on IG! 😗

@LUCKYCITRINE on Instagram

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#CreamSilkTransformations: Spotlight on the #ModernFilipina

I'm so excited to share with you my first event of the year! :D

I've posted a teaser about the #CreamSilkTransformations fair before, and now I'll share with you all what happened during the event held last Saturday at the World Trade Center Tent.

Cream Silk has always been known for helping women go #BeyondBeautiful. This year, Cream Silk inspires the #ModernFilipina in their journeys of transformation to become the best versions of themselves.

During the event, I got to bond with fellow Modern Filipinas, Erika, Liz, and Gen-zel! (Do drop by their fabulous beauty blogs as well!)

Cream Silk Transformations was an afternoon to remember, because it was dedicated to women who have constantly challenged themselves from being good to great. In this event, Cream Silk collaborated with the country’s top magazines (Cosmopolitan, Meg, MEGA, Metro, Preview, and Yes!) to empower the event attendees and equip them with everything they need as they kick off their own transformations. There were workshops and talks, and each activity featured different kinds of transformation - from beauty and fashion makeovers to unleashing one’s inner potential.

The first booth we stumbled across was from Meg. We got curious with all the face charts on display and it looked fun so we all gave it a try. I've seen makeup artists play with these a lot, but it's my first time to try one! This is how I do my everyday makeup: neutral eyes and bold lips. Erika then sketched my hair! :D

When we were done, the Meg team surprised each one of us with a copy of Meg's latest issue and a complete BYS makeup kit! :o WOW! (Thank you so much!)

We then dropped by the Mega booth after for a fashion talk about accessories. Some of the audience participated during the activity, and we all learned more about fashion afterwards.

Mega treated us to a copy of their magazine, plus deluxe samples from L'Occitane!

Cosmopolitan hosted a beauty talk with their beauty editor Merm. Liz and I had cosmos! :>

At the Cream Silk lounge, guests completed the experience through hair transformations. To demonstrate that only Cream Silk can transform any hair problem to beyond beautiful hair, experts assessed hair needs and recommended the best styles to highlight assets.

Then, guests had their hair done in their style of choice to experience their very own Cream Silk transformation.

Since we were waiting for the grand finale of the event, might as well have our hair done. Liz and I waited over an hour for this because of the long line.

Finally! I chose the "World Class Waves" style, but since I had naturally wavy hair to begin with, the stylist didn't use a curling iron on me anymore. The result looked more like a "Beyond Beautiful Blowout".

Hello Liz! I LOVED your hairstyle! :D She wanted a tousled look but got a curly do instead. Baliktad kami. Haha!

The grand finale of the event was the first ever live cover shoot to unveil the new roster of Cream Silk Modern Filipinas. Cream Silk and the top magazines styled and photographed the newest endorsers on stage, in front of event attendees.

Heart Evangelista for Mega

Julie Anne San Jose for Meg

Yassi Pressman for Cosmpolitan

Nadine Lustre for Metro

Coleen Garcia for Preview

Rachelle Ann Go for Yes!

 

Photo Credit: Ria

All these Modern Filipinas have embarked on their own journeys of transformations and will be on the covers of the publications’ March issues.

 

To add to the already impressive line up, Cream Silk also welcomed home Pia Wurtzbach, on her first Philippine appearance as Ms. Universe! Pia epitomizes the most inspiring transformation of the Modern Filipina yet, set to conquer the universe. With a beauty that inspires, and the determination to realize her dreams, she has come back to make her positive mark in the world, taking her well deserved walk at Cream Silk’s event.

Thanks for having me, Cream Silk Philippines & Bridges PR!

Join Cream Silk and these Modern Filipinas in inspiring and empowering others to experience their own transformations. Share your own experience on social media by posting “One of my #CreamSilkTranformations in 2016 is to ___________.”

Like Cream Silk Philippines on Facebook for more information.

Love,
Helen

Let's keep in touch!

Lucky Citrine on Facebook
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#ModernFilipina, YOU are Invited to the #CreamSilkTransformations Fair!

New year marks new beginnings. A lot of us take this moment to improve - to become the best versions of ourselves. Gone are the days where Maria Clara exemplified the ideal woman. Yes, she is feminine and meek, but now the Modern Filipina is more empowered. She is able to find ways to go beyond beautiful, and transform herself for the better to become the woman she aspires to be. The Modern Filipina is worth admiring; she is fearless and determined to turn her dreams into reality and make a positive influence in the world.

Cream Silk, the number one hair brand in the Philippines, together with the Philippines’ top magazines (MEGA, Preview, Metro, Meg, Yes, and Cosmopolitan), invites you to join and witness the Cream Silk Transformations: Spotlight on the Modern Filipina, a glamorous, empowering, and inspiring activity-filled event this coming January 23, 2016, at the World Trade Center tent.

This is a one-day affair wherein attendees will be able to explore the whole venue, attend a variety of workshops presented by their favorite magazines, and experience their own hair transformations at Cream Silk’s special booth.
 

Cream Silk believes that every woman can transform herself and unleash her beauty and be the woman she aims to be. The event’s workshops aim to empower the Filipina and equip them with confidence to maximize their assets. Just like how Cream Silk has been designed for the Filipina, to transform any hair into beyond beautiful hair, enabling them to conquer more. Topics include fashion, beauty, confidence building, and hair care, and I personally love attending these kinds of workshops!

Cream Silk will also be introducing a strong lineup of Modern Filipinas, women who embody the traits and characteristics of the Modern Filipina to serve as inspiration, each being on the verge of their own transformations.

For the first time ever, the no. 1 hair brand in the Philippines and the top magazines, bring you the first ever live cover shoot experience. Event attendees will get to witness the transformations of the new generation of Modern Filipinas, who will surely make their mark this 2016.

At the Cream Silk Transformations Fair, you will head out transformed with beauty and confidence to inspire, create, and make a mark in the world. Doors open at 2 PM.

Like Cream Silk Philippines on Facebook for more information on how to win special invites to this event. See you there!

Love,

Helen

Let's keep in touch!

Lucky Citrine on Facebook
Lucky Citrine on Instagram

My "Just In Case" #Beauty911 Kit

Last weekend, I received an interesting "Just In Case" Kit in the mail. Of course, the girl scout in me is ultimately thrilled!

It contained an interesting mix of things you need just in case you encounter a beauty emergency. Let's discover the contents together!

Sew-Handy

I've always wanted a tiny one like this to bring with me when I travel.

Nip & Tuck

It's a double-sided fabric tape to make sure your clothes are where they should be. No wardrobe malfunction here for sure!

Help, I have a headache!

This travel-friendly medicine kit contained Paracetamol, Loperamide, and Mefenamic Acid. I'll be adding Meclizine (AKA Bonamine) to this kit since I get car/seasick easily.

Mint only for emergencies

Mints are a must-have in my purse, all the time! This one's actually Tic Tac Strawberry Fields, and it comes in the cutest shades of pink!

Heavily Tinted

Even if you don't put a lot of makeup on, it's always nice to have a shot of color on your lips and cheeks. I've actually tried and loved this one from The Face Shop, so I was happy to see this inside the kit! You may read my full review of The Face Shop Lovely Me:ex My Lips Eat Cherry Aqua Tint here.

Stop Cracking Up

A lot of people swear by putting Vaseline petroleum jelly on their lips to moisturize and heal them if they're cracked or chapped. I believe this Vaseline Lip Therapy is just petroleum jelly plus fragrance, but I like that it comes in a hygienic squeezy tube which makes application a breeze.

Leave on me, when your hair is not so strong (and shiny)

Hello, magical bottle! You must be talking to my hair. I try my best to condition my hair after every wash, but there are days that I skip it since I'm pressed for time. Because of that, my hair has been living in a bun for months, since it's so unmanageable.

Cream Silk Leave-On Cream is my new handy solution for hair emergencies!

Cream Silk Leave-On Cream is my hair's savior because it's a no-rinse conditioner that makes my hair smoother, and a hair polish that makes my hair shinier. I can let my hair down with ease and confidence whenever I use this, and I love that it smells sooo fragrant. (Actually similar to the scent of the wildly popular Cream Silk Standout Straight Conditioner.) It's light, non-greasy, and infused with Hair Reborn Actives that smoothens and nourishes frizzy hair.

A little goes a long way with this product. Start with a pea-sized amount,  and work the product not from the root, but from the ear-level, and down to the tips. The reason I don't like applying any conditioning product near my roots is because the scalp already produces natural oils, and adding any moisturizing product weighs my hair down. You can use this on damp or dry hair - which means you can use this product #AnytimeAnywhere in any #Beauty911!

Cream Silk Leave-On Cream is available in all major retailers for only P49. Like Cream Silk Philippines on Facebook for more information.

Love,

Helen